
Crackling bath salts with red water

For hand washing
New Design
was founded in 1996 by
Dr. Rainer Wild, a renowned businessman in the food industry.
The company has continually broadened its know-how over time and presently leads the research and development of non-food products with natural colours.
Areas emphasized include the development of applications for non-food products in cosmetics, pharmaceuticals, consumer goods and toys.
The innovative company develops its own natural-colour products for the international market as well as markets its know-how to other customers.
1998 arose the idea to produce natural bath colours ecological based.
Today the main product range is
The colours are made from renewable resources such as blossoms, leaves, fruits and roots.
In creating its colours, Heidelberger Naturfarben employs new plant ingredients as well as traditional colouring agents that have been used as dyes for centuries.
One consequence is that the products and the company have already received several awards.